February 3, 2009 - Caribou - Homewood Illlinois

I rode the snowmobile around the lake. Wrapped up in a cacoon smelling the gasoline fumes - the roar of the motor. I like the silence (except for the sizzle of a clump of snow falling from a fir) of cross country skiing on a unbroken trail

The North American greeting cards industy is a $7.5b business - 50% special occasions and 50% everyday. Birthday cards are the most common type of card sold, ccomprising a third of the sales. 80% of Americans purchase a card during the year. 93% of the cards sold are purchased by women between the ages of 25 and 43. Hallmark is the industry leader with 58.4% of the market. American Greetings is second with a 26.9% market share.

Half of the purchasers of cards believe that a greeting card is an important way to share and communicate their feelings. The other half purchaces cards because they feel that it is expected of them.

Overshoes are often used in heavy rain
Overshoes are an article of rubber footware
Overshoes are use where snow is frequent
Overshoes are worn over regular shoes
Overshoes are articles of protection
Overshoes are commonly know as galoshes
Overshoes are waterproof
Overshoes are made of durable and thick rubber
Overshoes are not as thick as tires
Overshoes are not intended to be inflated
The rubber of overshoes insulate the foot from the cold
Overshoes have a hole to fit the foot into
They fit onto the shoe as a sock fits the foot
They are often made of black rubber and simply designed
They are rarely laced
Another type other than the four buckle arctic
Is the Wellington boot which come up to just below the knee
Overshoes are considered gouache
Yellow cement boots are Wellingtons to
Cement boots waterlog a body
These boots are really gouache
One wouldn’t be caught dead in them

Back to Homewood. Got my train reservation for Kansas City - leaving on Friday

Local knowldege
Not entirely uselss
To the larger world

Out of context
Office politics
Is a unit of measurment




Everyone must measure up
But to get ahead ignore
Any expert advice

Sucess is a singularity
Celebrities are exceptions
Litigation issues raise one's
Visibility

The tendency to overly mimic the emotional expressions of others is an important component of successful social interactions - Marco Iacoboni